Articles
Everything we have published, newest first. Most of it comes out of client work with the identifying details removed.
18 Feb 2026
The real cost of bad data, measured in hours, not vibes
We tracked one small support team for a month to see how much time bad customer records actually cost. The number surprised us too.
4 Feb 2026
A plain-English guide to writing a data retention policy
Most retention policies are written to satisfy a lawyer, not to be followed by a team. Here is how to write one people actually use.
22 Jan 2026
Choosing a data stack when you are not Google
A modest proposal: pick the boring tools, skip the platform team, and revisit the decision in eighteen months.
9 Jan 2026
How we actually use data to make decisions
Not the version we tell clients in the pitch deck. The version with the spreadsheet that is three tabs too many.
15 Dec 2025
Reading a chart without fooling yourself
Five questions to ask before you screenshot a chart and send it to your boss.